Learn to Lose: After the logical defeat against Chess World Champion Garry Kasparov in the late 1980s, a delightful reunion in 2023.
Supporting Role: Never more than a bit player in "Tatort", but leading roles in the industry associations lsa leading swiss agencies and ADC Switzerland (the only one who presided over both associations).
Rejected: Despite his Tibet campaign making waves worldwide, Bodin's first application to the ADC was rejected. In 2013, he was appointed ADC President, and in 2023, inducted into the ADC Hall of Fame.
Eight Times Not Advertiser of the Year: No one was nominated more often. By the ninth time in 2009, it could no longer be prevented.
Law Studies Never Completed: Nevertheless, not so bad employment references.
Unsold Books: His first books reached only a small audience. His 2015 book "Do it with Love" became a bestseller and is now in its 8th edition.
Recognizing Limits: At 22, he realized he wouldn't make it in a major music career. Nevertheless, he achieved, among other things, the premiere of his orchestral work "enCore" at the Tonhalle Zurich in 2016, as well as creating the most-played Swiss jingle (since 1997, the SBB signature tune has played in all stations and trains).
Late Recognition: A portrait of Frank Bodin, which was set to be published in the 1980s in the cultural magazine "Du", was withdrawn shortly before going to print. A report on his robotic art HeBo (HedingerBodin), showcased in numerous exhibitions worldwide, was finally published in 2008.
