Brand Indicator Switzerland (BIS) is regarded as the leading Swiss brand study. It measures the relevance and likeability of all major consumer brands. It can also predict future developments by comparing the results of the general population with those of Influential Opinion Leaders.
The BIS brand study was expanded with the “Sorgenmonitor” in light of many challenges for politics, economy, and society. From 2024, it will be complemented by the “Wirtschaftsmonitor” as the first accessible, representative economic study.
