passiON.
Frank Bodin
Frank Bodin is one of the most renowned advertisers in Switzerland. From 2001 to 2018 he was Chairman & CEO of Euro RSCG and Havas, one of the largest, strategically and creatively leading agencies in Switzerland. In his career, he has served virtually all major clients. He also has international experience: He restructured as CEO Havas in Austria (2011 – 2013) and was Chairman of the European Creative Council of Havas (2011 – 2016). As Chairman of the Global Creative Council (2014 – 2016), he was most recently jointly responsible for 75 countries.
Frank Bodin is President of the Board of furrerhugi.holding AG and a member of numerous administrative, foundation and advisory boards. He is also guest lecturer at several universities and a sought-after speaker at home and abroad. He has received numerous awards from all major competitions worldwide and was Advertiser of the Year.
He studied piano at the conservatory and law at the University of Zurich.
His book “Do it, with love – 100 Creative Essentials” was published by Hermann Schmidt (Mainz) in 2015 and is a bestseller in its eighth edition. It received an inspiring sequel in September 2020 with “Is it Love? – 100 Essential Questions”.
Other current activities and functions
- President of the Board of Directors of furrerhugi.holding AG and Member of the Board of Directors of furrerhugi.ag
- HWZ University of Economics Zurich, Center for Communication, Advisory Board Member
- Swiss Media Forum, Advisory Board Member
- Swiss Camerata, Member of the Board of Foundation
- MyHandicap & EnableMe, Member of the Board of Foundation
- Cybathlon, Ambassador
- Young Presidents’ Organization (YPO), Member & Past President
- a.o.
Other former activities and functions
- Chairman & CEO Havas (2012 – 2018)
- Chairman Gobal Creative Council of Havas (2014 – 2016)
- CEO Havas Worldwide Wien (2011 – 2013)
- Chairman & CEO Euro RSCG Switzerland (2001 – 2012)
- Communicators AG, Board Member (2003 – 2014)
- Communicators AG, Board Member (2003 – 2014)
- President ADC Switzerland
- President lsa leading swiss agencies (2007 – 2010) and Executive Committee Member (2004 – 2016)
- Member of the Club of Rome Swiss Chapter
- a.o.
Awards and honors
- Advertiser of the Year 2009
- Man of the Year 2014 Havas Europe
- Hundreds of awards received from all major festivals worldwide including several Grand Prix, Cannes Lions, Clio Awards, One Show, ADC of Europe, The New York Festivals, Andy Award, Global Pegasus Award (the only Swiss recipient), Eurobest, Epica, ADC New York, and many more
- Member of the Jury at Cannes, Clio Awards, One Show, and many more; Jury President of the Golden Drum and the AdPrint Festival
What does Frank Bodin keep in his USM furniture?

- Always with me: fountain pen and notepaper.
- A gift from a good friend.
- 7Q – His seven questions for better quality in communication.
- Inspiration for everyday – his book “Do it, with love” is a bestseller in its 8th edition.
- Different door hangers for different moods.
- The dream car of his youngest daughter Ayleen.
- The “Bible” of his former digital agency.
- Well, yes, he is in it too.
- A postcard by Joseph Beuys about the relationship between art and advertising.
- An analog Hasselblad with a digital back.
- A pen he received from a Nobel Prize winner.
- Always ready for a trip.
- The last album by Emel.
- In progress: His new composition for piano and orchestra.